Extra love for Britain’s brilliant Mum’s this Mother’s Day
20th February 2008
Hallmark has launched a beautiful selection of bears and gifts for Mother’s Day 2008 as part of its ‘Cards for a Cure™’ campaign that will see the company contribute £1/4 million to Breast Cancer Campaign and Action Breast Cancer, a programme if the Irish Cancer Society.
Fascinating new research from Hallmark Cards has proved that we Brits really do live by our international reputation of keeping a “stiff upper lip” and being reserved. Almost two thirds (63%) of people openly admit they don’t think families in Britain show their affection enough.
With mums across the country craving some love this Mother’s Day, these gifts priced from only £5.99, are the perfect solution and they also help support the ‘Cards for a Cure™’ campaign.
* Wellington ‘Special Mum’ bear on a cushion, RRP £8.99
* Wellington ‘Best Mum’ bear, RRP £14.99
* Forever Friends ‘Best Mum’ bear, RRP £17.99
* Forever Friends ‘Mummy’ and ‘Mum’ bears, RRP £6.99 each
* Forever Friends Bear and Notebook Gift Set, RRP £9.99
* Forever Friends ‘Mums Hugs are Best’ – Hug in a Mug, RRP £9.99
* Forever Friends ‘For My Mum’ Sentiment Plaque, RRP £5.99
* Forever Friends ‘Mum’ cushion, RRP £14.99
To find out more about the ‘Cards for a Cure’ campaign, please go to http://www.hallmarkuk.com/pages/cardsforacure.php
Hallmark’s donation to breast cancer charities is being made irrespective of how many cards are sold. It will be contributing a guaranteed £225,000 to Breast Cancer Campaign in the UK and £25,000 to Action Breast Cancer, a programme of the Irish Cancer Society, in Ireland.
Notes
YouGov All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,122 adults. Fieldwork was undertaken between 12th - 15th October 2007. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
Call Breast Cancer Campaign's press office on 020 7749 4115
or email press@breastcancercampaign.org
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