Pentel in partnership with Campaign
Pentel has raised over £350,000 for Breast Cancer Campaign through cause-related marketing and staff fundraising since 2006. Sales of the pink-barrelled Line Style ballpoint pen in blue, black, pink and violet ink have been phenomenally successful and the company has since added to its range enabling even more people to write it pink!
“In commercial terms, our partnership with Breast Cancer Campaign is a great success and continues to help generate strong sales. In marketing terms, it has added even more power to our brand by providing a clear path to a key target audience.” Wendy Vickery, UK Marketing Manager
|
||||
©2010 Breast Cancer Campaign. All rights reserved.
Breast Cancer Campaign is a charity registered by the Charity Commission for England and Wales (no. 299758) and a company limited by guarantee registered in England (no. 05074725) whose registered office is at Clifton Centre, 110 Clifton Street, London EC2A 4HT.