Ladbrokes' Charity of Choice
With women making up 85 per cent of Ladbrokes' staff, the trustees of the Ladbrokes in the Community Charitable Trust felt that supporting Breast Cancer Campaign would be a great fit.
In addition to increasing breast awareness, staff throughout the company raised an incredible £100,000 in just one week! Activities included competitions, sweepstakes and collections and culminated in staff taking part in Campaign's wear it pink day.
Ladbrokes Trading Director, Mike O' Kane, said,
"This was a great opportunity for everyone at Ladbrokes to support a worthwhile cause that will directly affect so many Ladbrokes staff during their lives. Breast Cancer Campaign worked with us to help staff and customers gain a better understanding of this condition, how to recognise it and how it can be treated. wear it pink was also a chance for everyone to have a lot of fun and the whole company got behind the pink theme."
