Filofax UK
Filofax has raised over ¼ million for Breast Cancer Campaign through sales of the leather-look pocket organiser and a range of leather products, including a passport cover, purse and accessory case.
“Filofax selected Campaign as the beneficiary of our first cause-related marketing programme to extend our brand appeal to a new audience of women, whilst supporting vital research into breast cancer. Introducing a pink pocket organiser sold in support of the charity generated substantial media coverage for both partners. More importantly, the addition proved to be popular with our customers, selling out initially and raising significant funds for the charity. The organiser is now part of our standard Filofax range.” Ken Ebenezer, Managing Director of Filofax
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