Following news today that the Advertising Standard Authority has banned an advert for claiming a device could spot breast tumours, Baroness Delyth Morgan, Chief Executive of Breast Cancer Campaign, has commented:

“Evidence that devices of this nature can reliably detect breast tumours is very poor so we welcome the Advertising Standards Authority’s decision to ban advertising claiming ‘Breastlight’ can be used as an early detection device.

“We urge women not to use gadgets such as ‘Breastlight’ as a substitute for mammograms or self-examination – checking your breasts regularly and knowing what is normal for you can be the best way of detecting breast cancer early. Women should also know their breast screening entitlements."

Read the article in the Daily Mail: Thousands of women mislead by £80 torch that claims to detect breast cancer.